down etc is highlighted as a leader in the philosophy of sleep as wellness by First for Women's feature story titled "Why Restorative Sleep is the Wellness Habit Women Can't Afford to Skip: How to Implement a Powerful Wind Down Routine for Better Sleep." The First for Women Staff highlights a new era of wellness in which women should prioritize restful sleep and recognizes this philosophy as central to down etc's purpose.  The author notes: "For years, down etc has supplied premium bedding to some of the world’s top hotels, helping travelers experience what truly restorative sleep feels like. Today, the brand is leading the conversation around sleep as a wellness essential, encouraging people to recreate that same 'sleep like you’re on vacation' feeling in their everyday routines." 

The authors share the importance of a wind-down routine to signal to your mind and body that it's time to let the day go in preparation for sleep.  "down etc encourages thinking of your nighttime routine as a series of small, intentional upgrades, each contributing to a more restful experience. A perfect place to start is by elevating your bedding by creating a clean, breathable foundation. Down etc’s bedding options match this ethos seamlessly with ever-green, white bedding that can transform any space and will transform the quality of your sleep." They find the essential white goose down comforter in the all-seasons weight a "great place to start in finding bedding that appeals to your senses is finding breathable, high-quality bedding that regulates temperature and creates the physical comfort needed for uninterrupted sleep." 

We appreciate the focus on the way in which sleep health affects overall health and wellness. The First for Women Staff is singing our tune!