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Our Brand


Quality and Detailing

We invest our time and energy in creating long-lasting and easy-to-care-for bedding and bath products that bring the luxury of the finest hotels to your home.


Knowledge and Experience

Down Etc shares the knowledge of bedding and bedmaking acquired over twenty years of working with professional housekeepers in luxury hotels the world over.


Sleep Health and Wellness

We are committed to producing the bedding that will provide our customers with the sufficient, quality sleep necessary to make the most of each day.


Bedding Care and Hygiene

A clean and hygienic bed is critical for quality sleep. This means protecting your pillows and mattresses from dirt, spills, and other contaminants with pillow protectors and mattress pads.

Down Etc Shares Its Love

Down Etc shares its love in the way it knows best by donating its products to those in need or to whom it will bring a smile. At the start of the pandemic, Down Etc donated Hug It Like You Love It!® Heart Pillows to Heartfelt Tidbits, a grassroots organization whose mission is to provide a long welcome to refugees and immigrants in Southwest Ohio.

Summer may be winding down but not our desire to support non-profits working to fund their efforts. The Ogolf Etc® Face and Club Towel, our customer-favorite golf towel, has been a hit with golfers playing for charity. In support of the 16th Annual Marcus Corporation Golf Event to be held September 1, 2022, at the Grand Geneva Resort & Spa, to raise funds for the United Way of Greater Milwaukee & Waukesha County, we donated 300 of our Ogolf Etc® Face and Club Towels in fairway green.

This is hands down the absolute best pillow. We have tried pillow after pillow and finally have found the ONE. Thank you so much.


I know it may seem silly to get excited over a bath mat, but this one is SO PLUSH! I always squish my toes in it for an extra few seconds when I get out of the shower.


This is the best sensation in a down alternative pillow. I sleep so well on it.


I love these slippers, and keep a basket full for my family to use in and around the house.


Rhapsody Wrap Pillows—-Most comfortable pillows I have ever slept on!


Guests at some of the best hotels and resorts in the world have had a great night's sleep with us.

Pillow Butler®

We have learned the secrets to creating a bed that will provide a great night’s sleep after twenty years spent working with professional housekeepers in luxury hotels around the world. We are delighted to share these secrets, and the same hotel-quality products, with you at home. Our team works as a Pillow Butler® to assist you with the critical task of picking the pillows and bedding that are right for the way you sleep. We ask the right questions to determine the sizes, styles and fills that will turn your bedroom into a sleep oasis and help you to have a great night’s sleep™. We look forward to talking pillows and bedding with you.

Take the Pillow Butler® quiz to find the right pillow for you!

Take a Quiz

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