Have a great night's sleep!®
OUR MISSION
To transform lives through a masterfully crafted sensorial experience in an effort to support the highest quality night’s sleep for everyone.
We believe sleep is a foundational component of daily self-care.
About
OUR VISION
Our passion is to ensure the world enjoys restful nights by redefining the art of sleep, inspiring a healthier, more vibrant life for all.
OUR VALUES
KNOWLEDGE AND EXPERIENCE
A World of Hospitality Brought to You at Home
We have learned the secrets to creating a bed that will provide a quality night’s sleep over twenty years spent working with professional housekeepers in luxury hotels around the world. We are delighted to share these secrets, and the same hotel-quality products, with you at home.
We Love Pillow Talk
It is our pleasure to serve as a Pillow Butler® to assist with the critical task of picking the pillow that is right for the way you sleep. We ask the essential questions to determine the size, style, material, and fill that will support your great night’s sleep™. We look forward to talking pillows and bedding with you.
QUALITY AND DETAILING
Unceasing Quality
To set the stage for a great night's sleep, we believe it's important for bedding to be beautiful to the eye, as well as durable and easy to maintain. Our experience of working with professional housekeepers in the luxury hospitality industry for decades has given us powerful transparency into creating bedding and bath products that are aesthetic and built to last.
Our Heart is in the Details
We consider everything from the double-stitching to German cotton piping to the hidden zippers. Our investment of time and energy on the long-lasting details enables you to focus on a delicious night's sleep.
"When staying at The Park Hyatt Toronto, I fell in love with the pillows that hugged my head like a dream. Hyatt hotel uses the down etc rhapsody wrap which provides cloud-like softness and comfort."
-ZOĂ‹ ROSCOE, for BILT
The Hoxton relies on down etc's down and feather pillows, which Associate Director of Design Megan Gibbons describes as "Not too firm, not too soft—so they're comfortable for all."
-REBECCA DECZYNSKI, for Domino
"Like the luxury hotels they supply, down etc offers an extensive pillow menu so you can choose the one – or two – or six – just right for you. A couple of favorites to consider: the 50/50 white goose down and feather pillow– ideal for back sleepers – and the bestselling rhapsody wrap white goose down and feather pillow, which will keep side sleepers comfy and supported."
-LOIS ALTER MARK, for Forbes
SLEEP HEALTH AND WELLNESS
Self-Care
We believe sleep is the ultimate form of self-care and it is necessary for everyone to prioritize this part of life. A great night’s sleep is the best medicine for mind, body, and soul. We are committed to producing the bedding that will provide our customers with the sufficient, quality sleep necessary to make the most of each day.
Bedtime Rituals
We are passionate about establishing daily rituals—making your bed in the morning, exchanging your street shoes for slippers when returning home in the evening, stepping out of a warm tub onto a plush bath rug, slipping into a cozy robe—that have a big impact in maximizing sleep.
Sharing Sleep Innovations
We keep up with the latest news in sleep health and wellness to create products and inform articles for our community.
HYGIENE AND MAINTENANCE
Hygiene of the Bed
We believe quality sleep starts with careful attention to a clean and hygienic bed. Protecting your pillows and mattresses from dirt, spills, and other contaminants with pillow protectors and mattress pads is paramount. Preparing an amazing bed will welcome and wow family and guests.
The Art of Bedmaking
down etc wrote the book Roll Into a Perfectly Made Bed: All You Need to Know About the Art of Bedmaking to share what its learned about bedding and bedmaking so everyone at home can turn their bed into a calming oasis where a great night’s sleep awaits.
enjoy your sensorial voyage with us *
2021
DOWN ETC IS BORN
The first showroom opens in San Francisco and we begin selling to hotels
2012
DIRECT TO CONSUMER
downetc.com launches and we begin sharing the love hotel guests have for top of the mattress products to retail customers
2018
PUBLISHING
We publish our book, Roll Into a Perfectly Made Bed
2021
TELEVISION
We sell out of our bestselling pillow on Steals & Deals on the Today Show
2024
BRAND STANDARDS
We become the brand standard for the Historic Hotels of America properties
unparalleled support
pillow concierge service available