Article: down etc Offers Bedding and Support to Southern California Communities Affected by Wildfires
FOR IMMEDIATE RELEASE
down etc Offers Bedding and Support to Southern California Communities Affected by Wildfires
Millbrae, California, January 15, 2025 – In response to the devastating wildfires in Southern California, down etc announces its program aimed at supporting a quality night’s sleep to the affected residents, their families, and the tireless first responders.
down etc is joining other members of the hospitality industry to support those affected by this tragedy to help foster recovery in Los Angeles and the surrounding communities in the way it knows best, by sharing its pillows and bedding.
Supporting Our Community with Essential Comforts
To directly address the immediate needs for comfort, security and warmth, down etc has pledged a donation of our hospitality sheet sets and pillows, as well as bedtime comfort items specifically designed for children. These donations will be channeled through the Union Station Homeless Services (USHS) in Pasadena, a dedicated non-profit organization with broad and sustainable reach across the entire San Gabriel Valley, to ensure that those most in need receive direct and impactful support.
"We are committed to providing the highest quality bedding to ensure sufficient, restful sleep for all," said a spokesperson from down etc. "We know that quality sleep is essential to overall well-being. With sleepless nights and families under stress, we are committed to providing help so that people can sleep comfortably through the night, and give them the strength they need to they navigate the challenges of recovery."
A Call to Solidarity
down etc is working with individual relief requests, as well as other groups in need of child-specific sleep support. We encourage individuals and corporations alike to join in supporting the fire relief efforts. The restoration of homes, lives, and spirits in Los Angeles is part of a collective effort.
For detailed information about down etc's donation and plans for future donations, please visit downetc.com.
About down etc
For over twenty years, down etc has worked with hoteliers and professional housekeepers in hotels around the world to provide the pillows and bedding that will offer hotel guests memorably great sleep. Through our retail website, we provide products that will result in the same quality sleep for our customers at home. We believe in the restorative power of a great night’s sleep whether at home or away.
With compassion and solidarity,
The down etc Care Team
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