This year marks a major milestone as we celebrate 24 years of delivering an unparalleled sleep experience to guests of the hospitality industry and our retail community at home. What began as a vision to bring the perfect pillows to hotel guests has grown into a trusted brand recognized by luxury hotels and discerning retail customers alike.

Some of our most loyal retail customers came to us after having experienced memorably great sleep during a hotel stay. Honeymooners who stayed at the Grand Hyatt Hotel in Jeju-do reached out to the Reddit community to identify the bedding they’d enjoyed during their stay. It was one of ours, and they were not the first. These requests led us to introduce the Hyatt Double Chamber Pillow to our website. Today, whether you sleep in a five-star hotel or in your own bedroom, down etc products make every night feel like a getaway.

24 Years of Excellence in Bedding and Bath Amenities

When our team says we love to talk pillows, we mean it. We’re happy to discuss materials and construction because we’re proud of the pillows we’ve manufactured and sold for 24 years. But we really get going when we talk about your sleep hygiene and share the ways in which the right pillows and bedding can improve your sleep. As we celebrate our 24^th anniversary, we’re looking back at where we’ve been and forward to where we’re headed in an ever-growing sleep health and wellness industry.

1. Our Values Have Remained the Same

We began and continue to manufacture bedding and bath amenities for luxury hotels around the world. We bring the knowledge and experience of 24 years working with professional housekeepers to create memorably great sleep for some of the most discerning hotel guests to your home through our retail website. Our products are manufactured to be both beautiful and long-lasting. As bed hygiene is critical to a great night’s sleep, whether you are at home or away, we offer our best-selling waterproof mattress pads and zippered pillow protectors as the bedrock of a beautiful bed. We highly recommend their consistent use to protect your mattress and pillow investments. As bedding is only the first step toward a great night’s sleep, we continue to share the latest in sleep health and wellness, including establishment of daily bedtime rituals, to inform the members of our community how they can maximize their sleep.

2. A Perfectly Made Bed Begins with the Right Pillow (for You) 

A great night’s sleep is essential to health and well-being, and comfortable and hygienic pillows form the foundation of a great night’s sleep. That’s why our central mission has been to provide quality pillows to meet the individual needs of each sleeper. Our commitment to personal service exists whether we’re supplying a luxury hotel or an individual home.

We give thought to the entire process of manufacturing our pillows, from seed to sleep. We have worked and grown with the same cotton farmers, factory owners, and suppliers for 24 years. Through these relationships, we have been able to maintain consistent standards of quality and craftmanship. The details, including invisible zippers, double-stitching, and German cotton piping, may go unnoticed, but they make our pillows long-lasting investments. Our feather and down is carefully sourced and thoroughly cleaned through our CentroClean™ process. Our down alternative fill is a proprietary blend that gives our aquaplush pillows® the same softness and loft without the feather and down. As you can tell, we’re proud of our pillows.

Selecting a particular pillow can seem overwhelming, but we’re here for you. After doing this for 24 years, we’ve figured out what questions to ask when helping sleepers pick their perfect pillows. Take our pillow butler quiz, and you’ll see. Answers to a few questions about your sleep position (back, side, or stomach), the size and shape you prefer, and whether you’re looking for natural down and feather or an alternative fill will determine where you should begin.

3. A Hygienic Bed Is Built from the Bottom Up

We’re not limited to pillows. We can help you build your bedding from the bottom up, from mattress pads to sheets and comforters. Hygiene is always where we begin. We all sweat and drool at night, which is why we highly recommend the consistent use of waterproof mattress pads and zippered pillow protectors, as well as regular laundering of all bedding. Once you’ve made the investment in quality pillows and bedding, you’ll want them to last.

4.     We Share the Latest in Sleep Health and Wellness

Because we believe sleep education is important, we share current sleep health and wellness topics in newsletters and journal articles on our website. Whether it’s the scoop on napping, the stages of sleep, or dealing with the disruption to your sleep caused by menopause, we’re interested.

5.     We Give Back Through Our Hug It Like You Love It!^® Charitable Division

Our mission to provide comfort extends beyond our customers. We are committed to supporting communities through charitable partnerships and product donations. Over the past two decades, we’ve donated thousands of pillows, towels, and bedding sets to shelters, hospitals, and nonprofit organizations working to support individuals in need and organizations that support them.

6. Our Bedding Has Been Recognized in the Press

Our commitment to quality and innovation hasn’t gone unnoticed. Over the years, we’ve been featured in leading lifestyle publications, including Forbes, Hospitality Design, Vogue, Elle Decor, and Travel + Leisure, as a go-to source for luxury bedding and sleep essentials. Editors and industry insiders have consistently praised our products for delivering both style and substance — in hotel rooms and homes alike.

7.     We Are Shaping the Future of Sleep

As we look toward the future, we see a bedding industry shaped by innovation, wellness, and sustainability. Consumers are increasingly focused on sleep health, with demand rising for products that regulate temperature, relieve pressure, and support restorative rest.

Emerging trends like cooling fabrics, natural fibers, and recycled materials are informing our design and manufacturing processes. We’ll continue to lead with smart design and thoughtful solutions that support how we sleep now — and how we’ll sleep in the future.

Here’s to 24 years of sleep, comfort, and innovation — and to many more. We wish you a great night's sleep.

-Team at down etc

Read more: 

What Is “The Hyatt Pillow”?

Should You Be Napping?

What Should You Know About the Stages of Sleep?

Can Menopause Disrupt Your Sleep?

About down etc

For over twenty years, down etc has worked with hoteliers and professional housekeepers in hotels around the world to manufacture and provide pillows and bedding that will offer hotel guests memorably great sleep. Through our retail website, we seek to provide products that will result in the same quality sleep for our customers at home. We believe in the restorative power of a great night’s sleep, whether at home or away. That’s the reason down etc wrote the book on it, Roll Into a Perfectly Made Bed: All You Need to Know About the Art of Bedmaking.

DISCLAIMER: You should not rely on any of the foregoing as a substitute for, nor does it replace, professional medical or health and wellness advice, diagnosis, or treatment by a healthcare professional. If you have specific concerns or a situation in which you require professional or medical advice, you should consult with an appropriately trained and qualified specialist, such as a licensed physician, psychologist, or other health professional. Never disregard the medical advice of a physician, psychologist, or other health professional, or delay in seeking such advice, because of the information or content offered or provided on the Site. The use of the Site and all information and content contained thereon is solely at your own risk.