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giving at Down Etc

Hug it like you love it!® is about you making a difference and Down Etc creating possibilities to improve lives through better sleep. Want to get involved? There are so many ways!

Down Etc's Hug it like you love it!® is about people making a difference everyday that improves the quality of life through sleep. Tell us about your story, a friend or family in need, a charity you support that would benefit from our program. There are so many ways to get involved. To participate go to our facebook page and join our caring guests. Get your friends, family and community involved too. Help us make the difference with you.

You hug it- We love it

Why Hug it like you love it!®?


You spend a third of your life in bed. Eight hours a night equals a third of your day, equals a third of your life. You should LOVE your pillow!

When sleep is essential, almost every person in the world thinks of laying his or her head on a nice, soft pillow. The pillow has been a part of recorded human history and has proven critical for providing comfort.
A poor night of sleep can have a profound impact on your general health, mood, energy level, performance and overall productivity

  • Sleep deprivation can cause the immune system to break down, making you more susceptible to disease and illness
  • Tossing and turning at night contributes to sleep deprivation
  • A pillow is designed to provide support and comfort to the body and head
  • Keeping your spine in a natural position is the best way and most relaxing way of sleeping
  • Pillows help you breathe more comfortably